Sony Unveils PS4, ‘Slapping Face’ of Microsoft

Japanese technology giants Sony have announced the 4th instalment of the enormously admired Playstation series.

The gaming console, which was officially exposed at this year’s E3 Trade show in Los Angeles, California, has been hotly anticipated.

Though many of the console’s textures and updates were announced in February, Sony had kept prospective consumers guessing on some essential information, including the general design of the PS4.

Andrew House, Head and Group CEO of SCE, said the PS4 represents, in many ways, a very new Playstation.

Perhaps the news which has many people discussing may be the announcement that the PS4 will seriously undercut its nearest rival, Microsoft’s Xbox One, on cost. Mr. House unveiled the PS4 could be offered at US $399 (£349) upon release, whilst, at the exact same show, Microsoft had earlier revealed that the Xbox One would be US $499 (£429).

One more significant announcement came when it was revealed that Sony would not be introducing any limitations on second user games. In truth, the Playstation 4 is not going to even require players to regularly authenticate their consoles via the Internet so as to continue play.

Conversely, Microsoft has added further limitations regarding who a player can buy second-hand titles from. The company has yet gone so far as to need Xbox One players to connect to the net once every day so they can use their console.

In response to Sony, there are around a hundred and forty PS4 games currently in progress, with 100 or so expected to go for sale in the Playstation 4’s 1st year of issue. Industry insiders have speculated that Sony are trying to reach out to independent designers, mainly those that feel stifled by Microsoft.

Drawing a tremendous cheer out of the spectators, Jack Tretton, boss of Sony Entertainment America stated, “PS4 won’t impose any new limitations on your use of Playstation 4 game discs,”

BBC correspondent Dave Lee reported that, “If console battles were decided through the frequency and volume of whoops and cheers from highly strung games fanatics, then Sony has won it hands down”.

The present Sony machine, the Playstation 3, outsold Microsoft’s Xbox 360 by a decent margin, but was in turn outsold by Nintendo’s Wii. It’s consideration that Sony are trying to rectify this with the release of the Playstation 4.

Sony’s announcement is seen by some as a calculated strike against Microsoft, with’s UK Editor-in-Chief Alex Simmons describing it as a very public slap across Microsoft’s face.

Sony declined to offer a release date for their new console, but strongly hinted that the PS4 ought to arrive around Christmas time.