Last year, speculation was endemic that something large could be arriving from Apple, nevertheless it turned out to be something small (or, at the least, smaller than usual).
“Apple’s much-rumored iPad Mini will in fact be called the iPad Mini”. Reported Cnet.com’s Lance Whitney in August 2012, and he was right, it was. But before the release of the iPad Mini, Apple were still seen as being dead-set against creating a 7″ tablet. Naturally, this position could be traced back to late Apple CEO Steve Jobs assertion that anything smaller than a 9.7-Inch tablet pc would merely be too small.
According to Roger Cheng at Cnet.com:
Cook argues that the extra size gives it a much larger viewing area, and isn’t cramped like smaller devices such as the Nexus 7 (…) The slightly larger size gives the iPad Mini a 35 percent larger display, and more than 50 to 60 percent when considering the usable area (excluding the tabs and other bits of interface on Android tablets), Apple executives say.”
These have a bigger display, then. But only a little bit larger.
Of course, the iPad Mini has a similar quantity of pixels as the iPad 2, so, the iPad Mini can run any app designed for that larger iPad. However, this begs the question, how can a product be “not good” at 7-Inches, but nearly as good as the regular iPad at 7.9-Inches? It just doesn’t add up. The screen is a little bigger, with a larger user area, but anyway, this feels like backtracking.
This indicates infinitely more likely that Apple desire to dominate the 7″ tablet pc market, currently occupied with the Google Nexus 7 and the Amazon Kindle fire. As Dan Gallagher from your Wall Street Journal’s ‘Market Watch’ site predicted back in October:
“When Apple lifts the wraps on its expected iPad mini — or whatever the company decides to call its first entry into the 7-inch tablet space — the Cupertino, Calif.-based company will be throwing down a direct challenge to several competitors who have used that segment of the market to carve out a niche against the 10-inch iPad that still accounts for an estimated two-thirds of tablet sales. Most significant among these is Amazon which launched its first tablet called the Kindle Fire last year as a low-priced, smaller entry into the market”.
It seems obvious enough that Apple simply wants a broader share of the marketplace it helped to create. At 7.9 Inches, the iPad Mini is a fine 7″ tablet. Actually, it pretty much shot to the top of this 7-Inch tablet pile Last year day of its’ release, so regardless of the real motives behind its development, Apple can consider the apple ipad Mini a success.